Impact: Designed an in-app onboarding menu and feature walkthroughs for Assurance Service that drove over 5,300 total guide views, helping new users master core workflows without leaving the product and giving leadership clear adoption data.

Skills Demonstrated: Action-oriented microcopy, in-app walkthrough creation, and product adoption tracking.

Impact: Transformed dense documentation into an interactive in-app walkthrough reaching 224,939+ Cloud Data Governance & Catalog users, helping them navigate complex UI setups and onboard faster.

Skills Demonstrated: Intuitive workflow design, UI tooltip optimization, and onboarding friction reduction.

Impact: Replaced endless vertical scrolling in heavy technical documentation with an interactive, button-driven menu in Online Help, transforming static feature updates into a fast, effortless navigation experience.

Skills Demonstrated: User experience design, accessibility compliance (WCAG/screen readers), and layout stability for global translations.

Impact: During the Salesforce enterprise acquisition, I organized scattered training materials into a role-based, gamified web hub to help 5,000 employees navigate a brand-new platform without friction.

Skills Demonstrated: Behavioral gamification design, information architecture, and executive roadmap alignment.

This research study demonstrates how rigorous UX research and information architecture diagnostics can identify and resolve systemic navigation failures in complex, icon-driven interfaces. By executing a mixed-methods study with novice players, I re-architected the PlayStation 5's taxonomy and icon language to eliminate cognitive friction, realigning the system with user mental models to drastically improve discovery and learnability.