Optimizing the CDGC Secure Agent Onboarding Flow
Content Design Ethan . Content Design Ethan .

Optimizing the CDGC Secure Agent Onboarding Flow

This project showcases how strategic UX writing and progressive disclosure can mitigate onboarding risk in highly technical B2B workflows. By engineering an in-app guide that transforms dense system prerequisites into an active, contextual wizard, I protected early lifecycle activation and insulated the engineering team from anticipated support tickets before product launch.

Read More
Content Architecture: Designing an Interactive "What’s New" Wayfinding Menu for Informatica Documentation

Content Architecture: Designing an Interactive "What’s New" Wayfinding Menu for Informatica Documentation

This case study demonstrates how structural content design eliminates vertical scrolling friction in dense product documentation. By architecting an interactive, button-driven anchor navigation directory within Oxygen XML, I transformed static "What’s New" feature updates into a targeted, zero-scroll wayfinding experience that accelerates feature adoption, preserves layout stability for global translation, and ensures full accessibility compliance.

Read More
Informatica: Scaling Onboarding Through Behavioral Design

Informatica: Scaling Onboarding Through Behavioral Design

This case study demonstrates how behavioral economics and intentional information architecture can de-risk enterprise onboarding during massive corporate acquisitions. By transforming a fragmented training matrix into an interactive, gamified learning roadmap for 5,000 employees, I neutralized training friction, drove cross-functional adoption, and secured executive-level sign-off.

Read More
Case Study: Optimizing the PlayStation 5 Menu Hierarchy for Novice Gamers
UX Research, Independent Study Ethan . UX Research, Independent Study Ethan .

Case Study: Optimizing the PlayStation 5 Menu Hierarchy for Novice Gamers

This project demonstrates how rigorous UX research and information architecture diagnostics can identify and resolve systemic navigation failures in complex, icon-driven interfaces. By executing a mixed-methods study with novice players, I re-architected the PlayStation 5's taxonomy and icon language to eliminate cognitive friction, realigning the system with user mental models to drastically improve discovery and learnability.

Read More