Hi, I’m Ethan! I write and design technical and digital content that helps create excellent user experiences for products and across platforms.

A young man standing outdoors with a big green tree and a blue sky in the background, alongside a note indicating skills in content design, technical writing, UX writing, information architecture, and multimedia videos.

As a content designer and technical writer, I am well-versed in structuring and communicating complex information for diverse audiences. My strength is my ability to utilize design thinking and multimedia to deliver content that meets user needs and achieves organizational goals.

Featured Projects

Blue background with the PlayStation logo, the text 'PS5', and various geometric symbols from the PlayStation controller scattered across.

Through a graduate-level IRB-approved study using mixed methods, I identified key usability challenges in the PS5 icon-based menu for novice gamers and proposed evidence-backed redesigns that align interface elements with user mental models to enhance clarity, navigation, and overall user experience.

Screenshot of the GenAI Information Hub homepage with a cartoon robot mascot, navigation buttons for different AI tools, and sections for the GenAI Knowledge Center, Github Copilot, and GenAI Playground.

I led the end-to-end design and launch of Informatica’s GenAI Information Hub, a research-driven platform that centralized AI tools, guidelines, and learning resources, improved company-wide AI literacy, and supported team workflows with role-specific GPT personas

Whom I have worked with

Colorful animated logo for the Zoox logo on a black background
Colorful, blue logo for the Tamr logo
Informatica logo with orange and navy geometric design and the company name in black text.

I would love to work with you.