Hi, I’m Ethan! I write and design technical and digital content that helps create excellent user experiences for products and across platforms.
As a content designer and technical writer, I am well-versed in structuring and communicating complex information for diverse audiences. My strength is my ability to utilize design thinking and multimedia to deliver content that meets user needs and achieves organizational goals.
Featured Projects
I led the end-to-end content design and accessibility strategy for the Online Help Feature Buttons, collaborating across Documentation, UX, Development, and Localization to create a multilingual, user-friendly navigation experience within Oxygen XML.
I led the end-to-end design and launch of Informatica’s GenAI Information Hub, a research-driven platform that centralized AI tools, guidelines, and learning resources, improved company-wide AI literacy, and supported team workflows with role-specific GPT personas
This graduate-level project at the University of San Francisco examined how new gamers navigate the PlayStation 5’s icon-based menu, using mixed methods to identify design gaps in labeling and feature grouping, and providing data-driven recommendations to improve clarity and usability for novice users.
